Webinar Series: Maximizing Leverage in Payer Negotiations Using Payer Transparency Data

Missed the HFMA Annual Conference 2025? This webinar will feature content from a top rated session at the conference. In today’s ever-evolving healthcare landscape, providers often find themselves fighting an uphill battle in payer negotiations.

Although it may appear payers have the upper hand, providers have an arsenal of overlooked strategies and tools at their disposal due to the CMS Transparency in Coverage Rule. Newly released price transparency data is reshaping the landscape of healthcare negotiations and materially impacting the financial dynamics between insurers and healthcare institutions.

In this webinar, attendees will review a robust 12-month planning process designed to arm providers with all key milestones and necessary steps needed to negotiate with payers from a position of strength. Attendees will also learn how to derive powerful insights with the Trek Price Transparency Platform and understand the many additional applications the data can be used for, including competitor benchmarking, market positioning, and intelligence for growth and expansion.

Watch the live recording below!